When we were introduced to the lovely ladies from SmitheryStyle.com we couldn’t resist learning more about their online boutique and their unique twist on shopping consciously for your body type. As we all know, the online shopping experience has become increasingly popular. It’s much cozier and convenient to grab your cup of tea or glass of wine after the kids have gone to bed and shop for groceries, kid stuff, housewares and the latest trends (all from underneath your duvet). But if you don’t know your measurements or how each brand fits, it can be difficult to make the best selections and you end up with an abundance of annoying returns.
Smithery Style has created a new way to shop for clothes online. They are a Canadian based e-boutique where the best basics for every body and shape are curated, styled and modeled on real women. They take the guesswork out of style, size and fit by supplying the measurements for every model and every item in every size. Since their launch earlier this year they are representing a collection of small designers predominantly out of LA and there are whispers about some exciting new North American designers coming down the pipeline for their customers.
Rena & Mavis, the chief Stylesmiths, have backgrounds in advertising, branding, and design. In the process of helping clients succeed online, it became obvious to them that there was a gap in the fashion industry. For categories like food or travel, going online gave consumers the tools and services to shop like an expert would. But so many style blogs and e-retailers were still such a buzz kill! They weren’t helping people make choices. Instead they were just offering more choice.
At what they refer to as a “Sip&Click”, Mavis and Rena bring their boutique to you. In an attempt to get up close and personal with their future customers and give us the touchy-feely part of shopping that’s lost in the online experience they will take your measurements, help you define your body type and offer tips for what works best on your frame. And all of this can happen in the comfort of your own home while sipping champagne. YES PLEASE!
We recently hosted 10 girlfriends for one of these events and truthfully it’s just a lot of fun! The prices are affordable, our goods were packaged right there on the spot, and the ladies from Smithery provided us with some styling tips specific to our purchases. It’s a win win as far as we are concerned. To top it off, they had accessories available, as well as Turkish Bath Towels (our fav!).
We were delighted to partner with our favourite hair stylist George Gogos, as well as Ruth Brown of Green Beauty. They added some spice to the night by providing hair tips and a little touch up with clean, healthy and safe beauty products.
Happy Shopping Mamas
Alison & Tracy
All images captured by Tara West
